All of the following statements about marketing intermediaries are true except:
A) marketing intermediaries can be eliminated,but their functions must still be performed.
B) marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
C) all channels of distribution must contain at least one marketing intermediary.
D) the value created by marketing intermediaries usually exceeds the costs they add to products.
Correct Answer:
Verified
Q12: A skimming pricing strategy:
A)creates a "common man"
Q13: Selling goods and services to ultimate customers
Q14: Helen is considering adding a rack of
Q15: The job performed by brand managers:
A)is likely
Q16: Costs incurred regardless of the number of
Q18: involves designing a product so that it
Q19: The combination of all the factors that
Q20: A strategy that encourages people to pass
Q21: Home Depot and Walmart use what type
Q22: A recent trend in packaging is:
A)new lightweight
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