Which of the following is the best example of a product line?
A) Sony offers DVD players,compact disc players,and video game consoles.
B) Hewlett Packard offers scanners,printers,and personal computers.
C) Kellogg offers Special K,Raisin Bran,Corn Flakes,and a variety of other cold ready-to-eat cereals.
D) General Motors offers passenger cars,small trucks,and tractor trailers.
Correct Answer:
Verified
Q1: When people consider purchasing a good,they:
A)are responding
Q2: A(n)_is one type of marketing intermediary that
Q3: Discount stores owe much of their success
Q5: is an important part of the total
Q6: At what product stage may a product
Q7: A_ has direct responsibility for all the
Q8: A _is a name,symbol,or design (or combination
Q9: LoRider Wheels sells high quality bicycles and
Q10: Successful product differentiation:
A)is prohibited if it restricts
Q11: All of the following would be included
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