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Operating in the South-Western States,Lancer Airlines Hopes to Avoid Entering

Question 37

Multiple Choice

Operating in the south-western states,Lancer Airlines hopes to avoid entering the price war that currently is taking place between several airlines on the east coast.The best strategy to avoid severe price competition is to:


A) determine the breakeven price and charge slightly more than that.
B) reduce flights and layoff employees.
C) cut costs and services in order to maintain their profit margin.
D) provide frequent travelers the added value of special fringe benefits.

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