Operating in the south-western states,Lancer Airlines hopes to avoid entering the price war that currently is taking place between several airlines on the east coast.The best strategy to avoid severe price competition is to:

Question

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Providing frequent travelers with special fringe benefits is a way to differentiate Lancer Airlines from its competitors and provide added value to customers without engaging in a price war. This strategy can help to maintain customer loyalty and attract new customers, while also maintaining profit margins.

Operating in the South-Western States,Lancer Airlines Hopes to Avoid Entering