For small businesses,product differentiation:

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For small businesses, standing out from competitors can be crucial to gaining a foothold in the market, and product differentiation can be an effective strategy for achieving this. While developing new products can be costly, small businesses may have more flexibility and agility than larger firms, allowing them to achieve differentiation through other means such as personalized service or unique marketing strategies. Price is just one component of a product offer, and focusing solely on price differentiation may not be sustainable in the long run.

For Small Businesses,product Differentiation