Many products are promoted by emphasizing their benefits,rather than setting the price lower than that of competitive goods.This emphasis on the product's benefits illustrates a(n)______strategy.

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Non-price competition refers to competing on factors other than price, such as product features, quality, design, and customer service. Emphasizing the benefits of a product rather than lowering its price is an example of non-price competition, as it aims to differentiate the product and increase its perceived value in the eyes of consumers.

Many Products Are Promoted by Emphasizing Their Benefits,rather Than Setting