Angie owns a small company that markets high quality office supplies to businesses.Angie faces stiff competition from some much larger firms.Which of the following competitive strategies would probably work best for Angie?

Question

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As a small company, it may be difficult for Angie to compete on price with larger firms that benefit from economies of scale. Instead, she can differentiate her company by focusing on offering better service and building strong customer relationships. This can create loyalty and repeat business, which can ultimately be more profitable than trying to compete on price alone.

Angie Owns a Small Company That Markets High Quality Office