What combines all of the promotional tools into one comprehensive promotional strategy?

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communications) combines all of the promotional tools (advertising, personal selling, sales promotion, public relations, and direct marketing) into one comprehensive promotional strategy. It involves coordinating all of the different communication channels to deliver a clear, consistent, and compelling brand message to the target audience.

What Combines All of the Promotional Tools into One Comprehensive