As a manager at Excitement Foods,Mark is responsible for the firm's Kool'n Kreamy brand of ice cream.Recently,he approved a proposal to test market new ice cream flavours.He also is considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign.Mark appears to be a:

Question

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Mark's responsibility for the Kool'n Kreamy brand of ice cream suggests that he is a brand manager. The fact that he approved a proposal to test new flavours and is contemplating a price reduction and advertising campaign also supports this, as these are typical brand management activities.

As a Manager at Excitement Foods,Mark Is Responsible for the Firm's