When consumers calculate the value of a product,they:

Question

Quizplus · Accepted Answer

When consumers calculate the value of a product, they look at the benefits the product provides and then subtract the cost. This is typically how consumers determine if the price of the product is worth the benefits that it provides. Therefore, option C is the best choice. A is incorrect as it mentions nothing about calculating the value but rather identifies the components of benefits. B is incorrect as it suggests eliminating non-tangible elements which could affect the consumer's value perception. D is incorrect as it mentions subtracting the cost of production, which is not always relevant for determining the value of a product.

When Consumers Calculate the Value of a Product,they