Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

Question

Quizplus · Accepted Answer

A product line refers to a group of products offered by a firm that are physically similar or are intended for a similar market. A product mix refers to all the products offered by a firm, including different product lines. Total product offer and product matrix are not commonly used terms in marketing.

Which of the Following Refers to a Group of Products