Combining a firm's promotional tools and resources to create a favourable brand image is the goal of integrated marketing communication.

Question

Quizplus · Accepted Answer

Integrated marketing communication is a strategy that involves combining a company's various promotional tools and resources, such as advertising, public relations, sales promotion, and personal selling, to create a unified and consistent brand image in the minds of consumers. The overall goal is to increase brand awareness, influence consumer behavior, and ultimately drive sales.

Combining a Firm's Promotional Tools and Resources to Create a Favourable