The intended goal of brand equity is to establish the firm's brand name as the generic name for the product.

Question

Quizplus · Accepted Answer

The intended goal of brand equity is to establish the firm's brand name as a unique and recognizable name that is associated with high quality and positive attributes of the product or service, not as a generic name for the product. Generic names are commonly used to refer to entire product categories, such as "tissues" or "band-aids," and cannot be trademarked or owned by any one company.

The Intended Goal of Brand Equity Is to Establish the Firm's