In putting together a promotion mix,characteristics of the target consumers need to be considered.

Name: In putting together a promotion mix,characteristics of the target consumers need to be considered.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is important to consider the characteristics of the target consumers, such as their demographics, psychographics, and behavior, in order to develop an effective promotion mix that will resonate with them and achieve marketing objectives.

In Putting Together a Promotion Mix,characteristics of the Target Consumers