An advantage of a selective distribution strategy is that consumers are able to find the product at a wide variety of retailers.

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A selective distribution strategy involves carefully choosing which retailers are authorized to carry the product, typically due to considerations such as their reputation and ability to provide good customer service. This can limit the number of retailers carrying the product, but can also increase control over the brand's image and ensure consistent quality for consumers. Therefore, consumers may not be able to find the product at a wide variety of retailers.

An Advantage of a Selective Distribution Strategy Is That Consumers