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After Years of Selling in the Consumer Market,Dave Accepted a Job

Question 2

Multiple Choice

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:


A) find little difference between buyers in the consumer market and those in the business-to-business market.
B) find that B2B buyers tend to purchase more on impulse than consumer buyers.
C) discover that decision making in the B2B requires salespeople to be little more than order takers.
D) learn that industrial buyers generally require more personal service than buyers in the consumer market.

Correct Answer:

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