As the campaign manager for a candidate for the Canadian Federal Parliament,Pete works to learn as much as possible about potential voters.With this information,he hopes to focus the campaign on the issues most important to voters.This represents:

Question

Quizplus · Accepted Answer

The scenario describes the use of marketing by a non-profit organization (the political candidate's campaign) to understand the needs and interests of potential voters and tailor the campaign accordingly. Therefore, the correct choice is D.

As the Campaign Manager for a Candidate for the Canadian