The number of buyers in business-to-business markets is:

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Business-to-business (B2B) markets typically involve larger transactions and are often more complex than consumer markets. As a result, the number of buyers in B2B markets is typically smaller compared to the consumer market. B2B transactions often involve negotiations and contracts, which can take longer to finalize and involve a smaller group of decision-makers within the purchasing organization.

The Number of Buyers in Business-To-Business Markets Is