A firm that uses_______ segmentation divides a market into groups based on values, attitudes,and interests.

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Psychographic segmentation is the process of dividing a market based on consumer's values, attitudes, interests, and lifestyles. It is a type of segmentation that focuses on understanding the psychological profiles of target consumers, which can help firms to tailor their marketing messages and products to fit the needs and desires of specific customer segments. Demographic segmentation (B) divides markets based on characteristics such as age, gender, income, and education, while benefit segmentation (C) divides markets based on the benefits that customers seek from products or services. Normative segmentation (D) is not a recognized segmentation method in marketing.

A Firm That Uses_______ Segmentation Divides a Market into Groups