Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare.Tasteequik also offers another line of food targeted to people interested in low fat,high nutritional foods.Tasteequik's strategy of dividing the market into groups with similar characteristics is an example of:
A) volume segmentation.
B) behavioural segmentation.
C) target segmentation.
D) demographic segmentation.
Correct Answer:
Verified
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