All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items.The firm realizes that the number of buyers in this segment of the collectible market is small.However,they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service.All-Star's approach is an example of:

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All-Star Collectibles is using a niche marketing strategy by focusing on a specific segment of the collectible market (high-income buyers of unique collectible items). This approach allows them to cater to the unique needs and preferences of this small group and charge premium prices for their products and services.

All-Star Collectibles Focuses Its Marketing Efforts on High-Income Buyers of Unique