Click Computers has established a web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing to develop a community of buyers.

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The description states that Click Computers is utilizing relationship marketing to develop a community of buyers through its website's features such as product information, customer suggestions, technical support, and a chat room for customers to communicate with each other.

Click Computers Has Established a Web Site Where Its Customers