Marketers should rely exclusively on primary data whenever it is available because it is much more accurate than secondary data.

Question

Quizplus · Accepted Answer

Primary data is not inherently more accurate than secondary data; both have their own advantages and limitations. Primary data is collected directly for a specific purpose, while secondary data is pre-existing and may be more cost-effective and time-saving.

Marketers Should Rely Exclusively on Primary Data Whenever It Is