Charlie,the CEO of Collier Chemical,likes to boast that his company offers the highest salaries in the industry,has excellent working conditions,and has clear and consistent company policies.Yet he admits his workforce is not highly motivated.Herzberg's research suggests that Collier Chemical is having difficulty motivating its employees because it is focusing on:

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Herzberg's research indicates that hygiene factors, such as salary, working conditions, and company policies, do not motivate employees but can prevent dissatisfaction. Collier Chemical is focusing on these hygiene factors rather than motivating factors, which are necessary to truly motivate employees.

Charlie,the CEO of Collier Chemical,likes to Boast That His Company