What do media planners,market researchers,copywriters,and art directors all have in common?
A) They all search for new ideas.
B) They all manage the creative process.
C) They all conduct market research.
D) They all need consumer approval.
E) They all rely on logical appeals more heavily than emotional appeals.
Correct Answer:
Verified
Q1: An advertising idea is considered _ when
Q2: A _ is a creative concept that
Q4: Which of the following refers to intuitive,holistic,artistic,and
Q5: In marketing communication,using an idea that someone
Q6: The ROI of creativity stands for _.
A)real,original,and
Q7: In marketing,"creatives" traditionally were the people who
Q8: Which of the following involves moving from
Q9: Which dimension of effective advertising represents the
Q10: Which of the following involves interactive conversation
Q11: _ refers to the generation of fresh
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