________ refers to the generation of fresh ideas and solutions to current problems and challenges.
A) Creativity
B) Research
C) Insight development
D) Account management
E) Account planning
Correct Answer:
Verified
Q6: The ROI of creativity stands for _.
A)real,original,and
Q7: In marketing,"creatives" traditionally were the people who
Q8: Which of the following involves moving from
Q9: Which dimension of effective advertising represents the
Q10: Which of the following involves interactive conversation
Q12: According to the ROI of creativity,it is
Q13: Which dimension of effective advertising represents the
Q14: Which of the following is a style
Q15: Which type of thinking is logical,orderly,and linear?
A)right-brain
B)left-brain
C)top-brain
D)back-brain
E)lateral-brain
Q16: A _ is a generic,non-original,non-novel idea.
A)Big Idea
B)cliché
C)slogan
D)tagline
E)creative
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents