Which type of message strategy delivers information symbolically by connecting a brand with a certain type of person,lifestyle,or other characteristic?
A)unique selling proposition (USP)
B)affective
C)reminder
D)association
E)call to action

Question

Quizplus · Accepted Answer

The association message strategy delivers information symbolically by connecting a brand with a certain type of person, lifestyle, or other characteristic. This association can create a positive image for the brand and make it more attractive to consumers who aspire to be like the person or have the lifestyle associated with the brand.

Which Type of Message Strategy Delivers Information Symbolically by Connecting