A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the brand.This is known as ________.
A)marketing imperialism
B)the carryover effect
C)overpowering creativity
D)cannibalistic creativity
E)vampire creativity

Question

Quizplus · Accepted Answer

This phenomenon is referred to as "vampire creativity," where the creativity of the advertisement overshadows the brand or product being advertised, leading to high recall of the ad itself but low recall of the brand.

A Particular Problem That Big Ideas Face Is That the Message