An appeal connects with some emotion that makes the product particularly attractive or interesting.

Question

Quizplus · Accepted Answer

An appeal is a way of connecting with an emotion, need or desire that makes the product more attractive or interesting to the target audience. This emotion can be positive (such as happiness or excitement) or negative (such as fear or anxiety) and helps to create a strong connection between the consumer and the product.

An Appeal Connects with Some Emotion That Makes the Product