Harris,the marketing manager at a small sports retail chain,has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has Harris completed?

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Harris has conducted a SWOT analysis, which involves evaluating the company's internal strengths and weaknesses as well as external opportunities and threats in the competitive market. A business plan involves outlining the company's goals, strategies, and financial projections, while a creative brief specifies the objectives and requirements for a specific marketing campaign. A marketing plan outlines the overall marketing strategy, including target audience, messaging, and channels, and a marketing mix includes the specific tactics and tools used within the marketing plan.

Harris,the Marketing Manager at a Small Sports Retail Chain,has Investigated