Which of the following refers to the mental impression that consumers construct for a product?

Question

Quizplus · Accepted Answer

Brand image refers to the mental impression that consumers construct for a product. Brand personality refers to the human traits associated with a brand, brand promise refers to the statement of what the brand delivers to consumers, brand loyalty refers to consumers' repeated purchase of a particular brand, and brand preference refers to consumers' tendency to choose a certain brand over others in the same product category.

Which of the Following Refers to the Mental Impression That