The consumer insight process begins with ________.

Question

Quizplus · Accepted Answer

The consumer insight process starts with insight research, which involves gathering information about consumers' attitudes, behaviors, and motivations. This research provides valuable insights that can help marketers better understand their target audience's needs and preferences, which can then inform marketing strategies and tactics. While the other options may be useful in developing a marketing plan, they are not the first step in the consumer insight process.

The Consumer Insight Process Begins with ________