For one of his advertising agency's clients,Bob is involved in crafting a position by identifying features of the company's brand as well as the competition's brand to determine where the brand has an advantage over its competitors.Name and describe a technique Bob can use to help structure this analysis.

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The Answer of For one of his advertising agency's clients,Bob is involved in crafting a position by identifying features of the company's brand as well as the competition's brand to determine where the brand has an advantage over its competitors.Name and describe a technique Bob can use to help structure this analysis.

For One of His Advertising Agency's Clients,Bob Is Involved in Crafting