Older consumers with sophisticated tastes and generally affluent lifestyles are identified as belonging to the demographic and lifestyle segment called ________.
A)dinkies
B)yuppies
C)skippies
D)ruppies
E)guppies

Question

Quizplus · Accepted Answer

Ruppies, or Retired Urban People, are older consumers known for their sophisticated tastes and generally affluent lifestyles.

Older Consumers with Sophisticated Tastes and Generally Affluent Lifestyles Are