The advertising agency team members used research to help develop the message strategy.They conducted in-depth interviews with several women who were representative of the client's target market and asked them to evaluate the relative power of various creative ideas.This type of research is known as ________.

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The type of research conducted by the advertising agency team members to evaluate the relative power of various creative ideas among the client's target market is known as concept testing. Concept testing is a research technique used in marketing and advertising to test the appeal, importance, and impact of a new product or advertising campaign or marketing message on consumers. It is used to determine whether a product or campaign will be successful or not.

The Advertising Agency Team Members Used Research to Help Develop