A group of 6 to 10 users of a product who are brought together once to have a discussion about some topic,such as the brand,the product category,or marketing communication,is known as a(n)________.

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Quizplus · Accepted Answer

A focus group is a commonly used research method where a group of 6 to 10 users of a product are brought together to discuss a certain topic. This method is useful for gaining insights into consumer attitudes and perceptions towards a brand, product category, or marketing communication. The other answer choices are not appropriate for describing this research method.

A Group of 6 to 10 Users of a Product