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Cover Girl Is a Brand of Cosmetics That Can Be

Question 143

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Cover Girl is a brand of cosmetics that can be purchased in major discount stores,drug stores,and grocery stores.One of Cover Girl's largest target markets is college-aged women,and the company wants to get a first-hand understanding of how this market purchases and uses cosmetics on a daily basis.What type of research would be best at getting at this level of understanding?

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Several qualitative research methods,suc...

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