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An Ad for CLR Bathroom Cleaner Shows Soap Scum and Grime

Question 97

Multiple Choice

An ad for CLR bathroom cleaner shows soap scum and grime on a shower wall.The ad demonstrates how one spray is all it takes for CLR to restore surfaces to a shiny,clean luster.Which component of persuasion is most clearly demonstrated in this ad?


A) attitude
B) argument
C) involvement
D) loyalty
E) trial

Correct Answer:

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