Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls,that is,girls between the ages of eight and twelve.This is the age when many young girls start to care about their looks and want to make their own decisions regarding their grooming.The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-The manufacturer of Just For Me products used an advertising agency to assist in developing the commercial so that it would communicate the desired meaning to the pre-teenage girl.Which element of the SMCR communication model does this represent?

Question

Quizplus · Accepted Answer

The SMCR communication model consists of Source, Message, Channel, and Receiver. In this scenario, the act of developing a commercial to communicate the desired meaning to the target audience (pre-teenage girls) represents "encoding," which is the process of turning ideas into a message that can be communicated.

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