Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls,that is,girls between the ages of eight and twelve.This is the age when many young girls start to care about their looks and want to make their own decisions regarding their grooming.The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-The commercial the agency developed went through extensive testing because Just For Me and its agency know that the target pre-teen girls are very fickle about which commercials they attend to.In this scenario,the agency and the advertiser are concerned about ________.
A) selective exposure
B) selective perception
C) selective awareness
D) subliminal attention
E) subliminal relevance
Correct Answer:
Verified
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