Whether or not the marketer plans for integrated marketing communication,people automatically integrate the messages from a brand and the experiences they have with that brand to create their own personal brand perception.

Question

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This statement is true. Regardless of whether the marketer intentionally plans for integrated marketing communication, consumers will form their own perceptions of a brand based on their experiences with it and the messages they receive from it.

Whether or Not the Marketer Plans for Integrated Marketing Communication,people