The cognition component of a consumer's response would typically be more influential than the affective component for purchases like scented candles,bath salts,and luxurious towels.

Question

Quizplus · Accepted Answer

For purchases like scented candles, bath salts, and luxurious towels, the affective component (emotions and feelings) typically plays a more influential role than the cognition component (beliefs and thoughts) because these products are often bought for their sensory appeal and the emotional satisfaction they provide.

The Cognition Component of a Consumer's Response Would Typically Be