Which type of direct-marketing list consists of the marketer's own customers or members?
A)data list
B)house list
C)converted list
D)response list
E)compiled list

Question

Quizplus · Accepted Answer

A house list consists of the marketer's own customers or members. This type of list is considered the most valuable since these individuals have already shown an interest in the company's products or services by making a purchase or joining the organization.

Which Type of Direct-Marketing List Consists of the Marketer's Own