Shoppers today are more brand loyal,so promotion incentives have to provide substantial incentives to encourage brand switching.
Correct Answer:
Verified
Q110: Loyalty programs that require membership are popular
Q111: Direct-response marketing is less expensive than personal
Q112: Promotions add tangible value to the good
Q113: Sales-force promotions include two general sets of
Q114: Response rates and redemption rates are used
Q116: Sales promotions can target consumers,intermediaries,and sales representatives.
Q117: Specialty advertising presents a brand's name on
Q118: A trade network is where companies within
Q119: A price deal is a temporary price
Q120: Direct-response marketing is a growth area because
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