Important people who influence the opinions of others are known as ________.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are influential and have the ability to shape the opinions and behaviors of others. They are often sought out by marketers as potential advocates for their products or services. Gatekeepers are individuals or organizations that control access to certain information or channels, while trend spotters identify emerging trends. Third-party endorsers are individuals or organizations that lend their credibility to a product or service, and benchmarks are performance measures used to evaluate success. None of these options fully describe the concept of people who influence opinions like opinion leaders.

Important People Who Influence the Opinions of Others Are Known