Ian works in the public relations function in his company.When he wants exposure for some aspect of his company,he contacts people he knows,such as Lisa,a reporter for the local newspaper,or Anthony,Melissa,and Stephanie at the local television stations.Ian has worked hard to develop these media contacts.In public relations,this relationship management is known as ________.
A)external relations
B)media relations
C)public affairs
D)corporate relations
E)reputation management

Question

Quizplus · Accepted Answer

The relationship management with media contacts is known as media relations in public relations. Choice A (external relations) is too broad to specifically refer to relationship management with media contacts. Choice C (public affairs) is more related to government relations. Choice D (corporate relations) is similar but also encompasses other external stakeholder groups beyond just the media. Choice E (reputation management) is broader and includes management of overall reputation, not just specifically with media contacts.

Ian Works in the Public Relations Function in His Company