What is used to sell editors on ideas for feature stories,which are human-interest stories rather than hard news?
A)personal selling
B)release statement
C)pitch letter
D)feature summary
E)media kit

Question

Quizplus · Accepted Answer

A pitch letter is the most common tool used to sell editors on ideas for feature stories. It is a short letter, usually no more than one page, that outlines the idea for the story, why it would be of interest to the publication's readers, and any sources or experts who will be interviewed for the story. A pitch letter is different from a press release, which is generally used to announce news or events rather than pitch a story idea. Personal selling, feature summaries, and media kits may also be used in some cases, but a pitch letter is typically the most effective method for pitching feature stories.

What Is Used to Sell Editors on Ideas for Feature