HearthSong,a catalog marketer of "toys you'll feel good about giving," has a Facebook page that encourages customer conversation about experiences with the company and its products.This is an example of the use of ________.

Question

Quizplus · Accepted Answer

HearthSong's Facebook page is an example of owned media, which refers to digital channels that a brand controls and operates, such as their website or social media pages. By creating and managing their Facebook page, HearthSong can directly interact with their customers and control the content and messaging on the page. This is different from paid media (such as advertisements), earned media (such as news coverage), and brand advertising (which typically focuses on promoting the values and identity of the brand).

HearthSong,a Catalog Marketer of "Toys You'll Feel Good About Giving