Planning for a public relations campaign is similar to planning an advertising or IMC campaign.

Name: Planning for a public relations campaign is similar to planning an advertising or IMC campaign.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Planning for a public relations campaign involves setting specific objectives, identifying target audiences, creating key messages, selecting communication tactics, and measuring the effectiveness of the campaign – much like planning an advertising or IMC campaign.

Planning for a Public Relations Campaign Is Similar to Planning