Which of the following distinguishes advertising from publicity?
A) the media channel in which it appears
B) whether it is paid for by the advertiser
C) whether it is generated by the advertiser or by consumers
D) the audience it is intended to reach
E) whether its message is aimed to inform or persuade
Correct Answer:
Verified
Q8: Which of the following is most closely
Q9: Which of the following is TRUE of
Q10: Buzz is also known as _.
A)word-of-mouth
B)direct-response
C)public relations
D)publicity
E)branded
Q11: Which of the following is the central
Q12: Which of the following is NOT part
Q14: The effectiveness of an advertisement is based
Q15: The _ behind a marketing communication message
Q16: Which of the following is considered a
Q17: Paid persuasive communication that uses mass and
Q18: Which of the following is one of
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