Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising.
A) brand
B) local
C) direct-response
D) institutional
E) public-service
Correct Answer:
Verified
Q1: In which scenario is advertising most likely
Q2: _ advertising,which is the most visible type
Q3: According to the rational view of advertising,which
Q5: Advertising began as _.
A)consumer-generated content
B)direct-response promotion
C)word-of-mouth
D)two-way communication
E)one-way
Q6: _ advertising may use any advertising medium,but
Q7: Advertising is usually paid for by the
Q8: Which of the following is most closely
Q9: Which of the following is TRUE of
Q10: Buzz is also known as _.
A)word-of-mouth
B)direct-response
C)public relations
D)publicity
E)branded
Q11: Which of the following is the central
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